Fudge - A Marketing Communications Company

Fudge is to develop a new
brand identity for Manchester
Digital as part of a new
stage of development and
growth for the organisation.

Manchester Digital is
the independent trade
association for the
thriving ICT and new
media industries in the
North West of England.
The association's aim
is to actively promote
Manchester's growing digital
business sector as a centre
of excellence, influence
and innovation, as well as
attract business and inward
investment from the UK
and worldwide.

David Adams comments:
"It was felt that as an
organisation, Manchester
Digital had come of age.
Certainly as the association
tasked with representing
and promoting what is
arguably the most influential
and innovative creative and
digital hub in the UK, it was
thought appropriate to both
re-position the brand and
develop a new brand identity
that would reflect the values
and aspirations of the
association as well as those
of the industries and region
it represents, as we move
into what is a very exciting
and challenging time for
the North West