Fudge - A Marketing Communications Company

Bolton and Salford council
in association with Bury;
Manchester; Oldham;
Rochdale; Stockport;
Tameside; Trafford and
Wigan council, today
appointed Fudge to consult
on the identity for a
Sub-regional Choice-Based
Lettings scheme that is to be
launched in 2007 throughout
Greater Manchester.

With the vision of creating
sustainable, diverse and
mixed communities through
simplicity of access and
choice across the region
the schemewill give
council tenants, potential

council tenants, residents
and occupiers of others forms
of tenure the opportunity
to move homes between
the Greater Manchester
local authority areas
more easily, with a pool
of properties available for
which they will be able to
apply for occupancy.

Initial consultation will begin
in January 2007 with an
expected launch date of
April 2007. The new brand
will be marketed both on and
off-line and will be adopted
across all participating local
authorities within the Greater
Manchester area.