Faith in Nature, one of the
UK's leading producers of
ethical cosmetic products
have given Fudge the brief
of carrying out a strategic
brand review of the
companies business
to business and business
to consumer activities.
Work has already begun
with research being conducted
into how the companies brand is
currently perceived within the
market place by both the retailer
and consumer.
Fudge will also be retained
to work with the findings
of the brand review in the
development of the brand and
then all its future application.