Fudge - Brand and Digital

A little gem of an idea!

Almost all of the digital
work carried out by Fudge
involves the use of Ruby
on Rails in some way
or another.

The first steps of developing
an application often involve
installing the same set
of basic components time
after time.

To speed up this process,
Fudge have released a
free Ruby on Rails project
which provides it’s users
with a base application that
can save hours of up-front
development time.

We call it Bort (due to the
mild Simpsons obession
shared by our development

team) and it’s aim is to
save us, and many others,
the time it takes to get your
application off the ground.

You can download it from:
www.github.com

Feel free to give us feedback
through Github and don’t
forget, if you think it’s good,
but doesn’t do exactly
what you need, you can
easily fork the project with
your own Github account.

Bort has also been
mentioned in the latest
RailsEnvy podcast. Listen
to it here: Rails Envy.

‘Proof is in the eating’-
Fudge’s culinary success
is served.

Food lovers descended
on Bolton in their droves
last month to sample the
culinary delights of the
Bolton Food and Drink
Festival – following a highly
successful campaign.

This has been the first
year that the Festival has
taken on an identity of its
own – previously being
part of the Manchester
Food and Drink Festival,
traditionally held later on
in the year.

Fudge developed a fun,
highly visual multi-media
promotional campaign
based on the strapline

’Its Tasty Up North, to
generate mass consumer
interest and participation
in the event.

David Eccles, Fudge’s
MD explains; “Even though
previous festivals have
been successful, it was
vital to create a massive
buzz around this years
event, as there was to
be no spin – off from the
Manchester Food and
Drink Festival, as has
happened historically.”

The campaign was a
success – with packed
houses at all of the cookery
demonstration events and
high footfall being recorded
at the farmer’s market and
in the city’s eateries…

Fudge serves new identity
for England Squash.

Award winning brand and
digital agency, Fudge has
been appointed to work on
the new identity and website
for sports association,
England Squash, as part
of a major marketing drive
to promote squash and
racketball, as ‘vibrant,
modern and professional’.

David Eccles, Fudge
MD comments,
"It’s a landmark brief –
and will be a fabulous
project to work on.

Squash is experiencing
a major resurgence, and
the England men’s and
women’s national teams
are the current World and
European Champions.

Hence, Fudge have
been briefed with creating
new branding that will
reflect England Squash’s
newly elevated status
on both a national and
international level."

Ben Taylor, England
Squash Marketing Co-
Ordinator comments

“The current England Squash
brand was developed
approximately six years ago,
and there is a strong desire
to modernise the brand and
for the new identity to reflect
the organisation in a more
effective manner.”

The recent Sport England Active People Survey (conducted by Ipsos MORI) revealed a large following for squash (500,000 adults take

part every month, making
it the country’s fifth most
popular organised sport
amongst adults).

Racketball is one of the
fastest growing sports in
the UK, and will play a vital
role in the development
objectives of England
Squash in future years.

Property Tectonics ‘gets’
Blood, sweat & tears.

After learning about
our Blood, sweat and
tears campaign we were
appointed to Property
Tectonics’ latest brand
and digital brief with
-out pitch.

The brief initially kicks-off
with the requirement for
a brand that reflects and
enhances their move into
the home energy market
with a view to rollout online
being its first application.

Fudge sets sights high
with team expansion.

Fudge opens its doors to
three new team members
following a number of large
account wins.

Andrew Birley joins Fudge
from CIDS (Creative Industry
Development Services),
where he was Project and
Events Manager, to take up
the newly created role of
Client Services Director.

Andrew is joined by fellow
new recruits – Web
Developers Jim Neath
and Matthew Hall.

Jim and Matthew will
complement the previous
appointment of Phil Jeffs
as Technical Director.

David Eccles, MD comments,
“The business is expanding
rapidly, and the new roles will
be pivotal to the companies
future growth and on-going
commitment to our brand
and digital offer.”

…and yes we know!
We are based in Manchester not London.

(well not yet anyhow!)

Fudge to switch Creative Times online after winning creative pitch.

Fudge has been appointed
to develop the online
presence of Creative Times,
the magazine produced by
CIDS (Creative Industries
Development Services).

The new Creative Times
site will be community
driven service featuring
content derived from
both the sites dedicated
management team and
from the creative industries.

The sites main aims will be
to showcase industry news
and comment as well as
creative talent to prospective
buyers through the use of
online portfolios.

Fudge will work with CIDS
to formulate a web focussed
business model to fund both
the development of Creative
Times and other CIDS
activities.

Not only will the work involve
the design and build of the
Creative Times site, but
Fudge has also been tasked

with developing the
organisations main
site, www.cids.co.uk.

The new sites will launch
in April and May 2008.

Next on our plate Fudge
is to brand Simon Rogan’s
new restaurant.

Fudge is to create a brand
identity for a new restaurant
concept from Simon Rogan,
owner of the Michelin star
L’enclume.

Fudge, who created the
brand and online presence
for L’enclume two years
ago, has been tasked with
creating the identity for
the new restaurant which
will open in Cartmel later
this year.

Further sites are yet to be confirmed.

Fudge are to host D&AD
workshop at Urbis

Fudge and Elmwood
bosses will be back in the
classroom this week as they
joint host a special D&AD
Design Workshop at the
Urbis Manchester.

Fudge will set 20 degree
students a branding brief,
and work with them as if
a live agency project.

Gavin Bates comments:

“We are pleased to
be selected to run this
workshop giving young
talent the opportunity to
experience a real agency
approach to responding
to a creative brief”

It will also give us the
opportunity to look out
for new talent.