Fudge News

Fudge working in collaboration with Area 17 Media, New York

2006-12-02

Area 17 located in New York and Paris, has approached Fudge Studios to work in collaboration on a website for major US music promoter Giant Step. The partnership will result in an improved online customer offering of www.giantstep.net, and subscribers are expected to see almost immediate results. [www.giantstep.net](http://www.giantstep.net/ "Giant Step")

Fudge appointed to handle Ark communications account

2006-11-06

Following a two-way credentials pitch we have been appointed to develop the identity, literature and digital presence for architect practice Ark. We will be working alongside Ark to develop a practical strategy of implementation following a full audit of existing collateral. Initial roll-out is expected towards the end of September.

Fabric choose Fudge
to develop e-commerce
strategy

2006-09-06

Following an appointment without pitch we have been asked to develop an online store and community for respected fashion boutique Fabric. Owner and stylist, Leigh James, has asked us to take Fabric to a wider audience enabling her to expand on the brands she can offer. Launch of the site is expected in September.

Fudge DMA appointment

2007-01-01

The Direct Marketing Association (DMA) is Europe's largest trade association in the marketing and communications sector. The DMA was formed following the merger of various like minded trade bodies, forming a single voice to protect the direct marketing industry from legislative threats and promote its development. In February 2007 Fudge was appointed DMA North's sole creative partner for the next 12 months.

Fudge doubles nominations
in two major digital awards

2007-04-10

**The Big Chip Awards** Now in their 9th successful year are the biggest digital awards outside London. With 26 Awards covering everything digital from on-line marketing to TV animation pay tribute to the best that the industry has to offer. We have been nominated for the work carried out for Bury Grammar Schools Boys in one the most fiercely contended categories - best use of visual design. The awards take place on the Thursday 24 May at New Century Hall in Manchester. **view** [BGS Boys](http://www.bgsboys.co.uk/ "BGS Boys") [Rags to Bitches](http://www.rags-to-bitches.com/ "Rags to Bitches")

Realtime UK to strengthen online presence with Fudge

2007-01-18

Realtime UK, a North West based company who produce computer-generated 3D imagery and animations for companies including Rolls Royce; BAE Systems; Ingersoll Rand, Sony, and ITV have today appointed Fudge to review their online presence. Work on the project will begin immediately with the brief to Fudge being to re-evaluate their online presence and to then help them "trial and explore" methods in which it can target its current and future audience.

Local government appoint Fudge to Choice-Based Lettings scheme

2007-01-15

Bolton and Salford council in association with Bury; Manchester; Oldham; Rochdale; Stockport; Tameside; Trafford and Wigan council, today appointed Fudge to consult on the identity for a Sub-regional Choice-Based Lettings scheme that is to be launched in 2007 throughout Greater Manchester. With the vision of creating sustainable, diverse and mixed communities through simplicity of access and choice across the region the schemewill give council tenants, potential

Another Fudge and Area 17 collaboration

2007-01-10

After an initial collaboration with Area 17's New York and Paris offices providing technical development services for US music promoter Giant Step we were today retained to work alongside them once again for an online project for Good Magazine. Good Magazine (version 2.0), launched mid-December, extends the initial editorial content by allowing users to contribute to the site through community and blogging tools. Our roll will to be to provide front-end development and is expected to be an ongoing partnership during the constant evolution of the site. [www.goodmagazine.com](http://www.goodmagazine.com/ "GOOD Magazine")

Harrison knock on Fudge's
door for new brand

2007-03-07

Harrison's the estate agents and valuers have appointed Fudge to carry out and implement a strategic brand review across their entire business as the company prepares to expand their existing portfolio into the lettings and management sector. Initial rollout is planned for the first quarter of 2007.

Faith trust Fudge with new
brand development

2007-02-27

Faith in Nature, one of the UK's leading producers of ethical cosmetic products have given Fudge the brief of carrying out a strategic brand review of the companies business to business and business to consumer activities.

Accenture and Fudge united

2007-02-12

Accenture the global consulting, technology and outsourcing company has appointed Fudge to work with them on a change implementation programme for United Utilities. When United Utilities decided that dramatic improvements in operating efficiency were needed within their UK call centres they appointed Accenture to help them address this. With the brief of "raising performance to new heights" Fudge will be working with Accenture on ways of communicating and implementing this.

Bury Grammar School Boys appoint Fudge

2006-07-01

After pitching credentials alongside three other creative agencies we received word today that BGS have appointed us to create their brand identity, supporting literature and website for the boys junior and senior schools. The brief specifics are still being finalised however full roll-out is due to be complete in time for the students' return in September.

Fudge win two awards Big Chip Awards 2006

2006-05-01

Fudge picked up two awards last night at Big Chip for work carried out for clients Rags-to -Bitches and Penn. We were highly commended for the Rags-to-Bitches site n the Best Use of Visual Design category. The highlight of the evening was collecting a prestigious award from Peter Saville, of Factory Records fame, for Most Original-Modern Design for our work for Penn. We were put forward together with six other agencies to have our work critiqued by Saville and his studio.

Kitty Cooper English
Originals have appointed
Fudge as their marketing
communication company

2007-04-01

Kitty Cooper English Originals, the London based company are producers of ethically made women's footwear and offer retailers the opportunity to have a range of shoes custom designed to their specific requirements based on predictions of future trends. Each pair of shoe's are individual and are hand made in London from recycled vintage fabrics (1930s to 1960s) and vegetable-tanned, chromium-free leather. Managing director and designer Kitty Cooper says it was very important for us to find a company that

A new addition, Bolton
Primary Care Trust appoint
Fudge for new campaign

2007-04-09

Bolton Primary Care Trust has recently entered into a Local Area Agreement (LAA) with Central Government based on shared priorities that have been identified relating to the health and wellbeing of the people of Bolton. The LAA will look to develop specific health action plans and provide a structure to bring together Bolton residents with primary care and partner agencies in an effort to develop new solutions to local health issues. Fudge will work alongside Bolton PCT in communicating the issues identified in the LAA's action plan with initial application due early June.

Vincent's to re-brand

2007-05-01

As part of their nationwide expansion program, Vincent's solicitors have asked fudge to carry out a review of their current brand position, identity and associated assets. Fudge were appointed without pitch and will begin work on the project early June with initial rollout due in July.

Fudge to work with
Charles Topham on their
latest residential project

2007-04-20

Charles Topham are recognised as one of the countries leading property developers and are noted in particular for their chosen locations, specification, design and construction. The company is the driving force behind some of the North West's most innovative design and build projects and have appointed Fudge to work with their in house

Fudge to rebrand
Manchester Digital

2007-07-10

Fudge is to develop a new brand identity for Manchester Digital as part of a new stage of development and growth for the organisation. Manchester Digital is the independent trade association for the thriving ICT and new media industries in the North West of England. The association's aim is to actively promote Manchester's growing digital business sector as a centre of excellence, influence and innovation, as well as attract business and inward investment from the UK and worldwide.

Area17 and Fudge
connect once again

2007-07-12

Fudge are to collaborate again with Area 17 the New York and Paris based interactive agency on a UNESCO funded project, Design 21. Design 21 is a social design network who's mission is to inspire social activism through design. They connect people who want to explore ways design can positively impact our many worlds, and whowant to create change here and now.

First Ethical to carry out
brand communications audit

2007-07-20

First Ethical are an award -winning team of Chartered Accountants, Tax Advisers, Lawyers and Trust Specialists with offices throughout the UK. Fudge has been appointed to carry out a review of the existing First Ethical brand, sub-brands and marketing collateral which will include both off and online channels. David Eccles, Managing Director of Fudge, quotes:

So! Fudge to work with
Westminster City Council

2007-07-30

Soho is the most exciting of London's villages. Home to over 4,000 residents, it is the centre of the British film and theatre business and many historic restaurants and pubs. Bordered by Oxford Street, Regent Street, Shaftesbury Avenue and Charing Cross Road, Soho has a thriving night scene. Newcomers to the area invariably see it as a clubbing and drinking venue, but there is much more to the area. The aim of the Soho action plan is to help the area achieve its full potential.

Rochdale Boroughwide
Housing to carry out
brand review

2007-08-13

Rochdale Boroughwide Housing (RBH) is a not for profit company which is responsible for managing council homes on behalf of Rochdale Council. RBH have appointed Fudge to carry out a review of their current brand and associated assets.

Fudge awarded Investor
In People standard

2007-09-10

We were delighted today to receive our Investor in People (IIP) standard. In an industry where the people that work for you are your greatest assets (IIP) was clearly something that we had to aspire to. By working towards the standard we have established a framework to help us find the most suitable means of achieving success through our employees and as a result we are already seeing the benefits.

Fudge begin to tailor
refreshed website for
Gorgeous Couture

2007-11-24

Fudge to work on new online platform for celebrity designer style favourite, Gorgeous Couture. Gorgeous Couture was born in Manchester in 2002, and since then has seen a fantastic rise to fame as designers of the dresses of choice for the likes of Girls Aloud, Tina O’Brien and Samia Ghadie wheneve they face the red carpet. Famed for their glamorous dresses, the brand's online portal has been essential to its growth in allowing customers to make purchases from the collection online, as well as order special made to measure bespoke items. Fudge have been tasked with totally redeveloping the site, to bring it up to date, and take the brand

Room for improvement.
Expansion to accommodate
award-winning digital team

2007-11-02

As our clients invest more and more in digital we thought it was only right that we should! We are currently in the middle of expanding the studio to accommodate our growing, award-winning digital team. The studio is due for completion early '08 and we are currently on the look out for some talented folk to help fill it. Check out our jobs page for some more information.

The Way Ahead Group
move forward with a new
direction for website

2007-11-03

With clients that include The BBC, The Red Cross, Friends Of The Earth and The Tate, The Way Ahead Group have very quickly become one of the UK's leading providers of personal and psychological development to people within the public and third sectors. As part of the groups growth strategy they have appointed Fudge to work with them on both their on and offline marketing activity.

Fudge are to host D&AD
workshop at Urbis

2008-02-02

**Fudge are to host D&AD
workshop at Urbis** Fudge and Elmwood
bosses will be back in the
classroom this week as
they joint host a special
D&AD Design Workshop
at the Urbis Manchester. Fudge will set 20 degree
students a branding brief,
and work with them as if
a live agency project.

Next on our plate Fudge
is to brand Simon Rogan’s
new restaurant

2008-02-05

**Next on our plate Fudge
is to brand Simon Rogan’s
new restaurant.** Fudge is to create a brand
identity for a new restaurant
concept from Simon Rogan,
owner of the Michelin star
L’enclume. Fudge, who created the
brand and online presence
for L’enclume two years ago,
has been tasked with creating
the identity for the new
restaurant which will open
in Cartmel later this year. Further sites are yet to
be confirmed.

Fudge to switch Creative
Times online after winning
creative pitch

2008-02-11

**Fudge to switch Creative
Times online after winning
creative pitch.** Fudge has been appointed
to develop the online
presence of Creative Times,
the magazine produced by
CIDS (Creative Industries
Development Services). The new Creative Times
site will be a community
driven service featuring
content derived from both
the creative industries and
from the sites dedicated
management team.

Fudge News

Fudge working in collaboration with Area 17 Media, New York

Fudge appointed to handle Ark communications account

Fabric choose Fudge to develop e-commerce strategy

Fudge DMA appointment

Fudge doubles nominationsin two major digital awards

Realtime UK to strengthen online presence with Fudge

Local government appoint Fudge to Choice-Based Lettings scheme

Another Fudge and Area 17 collaboration

Harrison knock on Fudge's door for new brand

Faith trust Fudge with new brand development

Accenture and Fudge united

Bury Grammar School Boys appoint Fudge

Fudge win two awards Big Chip Awards 2006

Kitty Cooper EnglishOriginals have appointedFudge as their marketingcommunication company

A new addition, Bolton Primary Care Trust appointFudge for new campaign

Vincent's to re-brand

Fudge to work with Charles Topham on their latest residential project

Fudge to rebrand Manchester Digital

Area17 and Fudgeconnect once again

First Ethical to carry outbrand communications audit

So! Fudge to work with Westminster City Council

Rochdale Boroughwide Housing to carry out brand review

Fudge awarded Investor In People standard

Fudge begin to tailor refreshed website for Gorgeous Couture

Room for improvement. Expansion to accommodate award-winning digital team

The Way Ahead Group move forward with a new direction for website

Fudge are to host D&AD workshop at Urbis

Next on our plate Fudge is to brand Simon Rogan’s new restaurant

Fudge to switch Creative Times online after winning creative pitch