Fudge - A Marketing Communications Company

Fudge to work on new
online platform for celebrity
designer style favourite,
Gorgeous Couture.

Gorgeous Couture was
born in Manchester in 2002,
and since then has seen
a fantastic rise to fame as
designers of the dresses of
choice for the likes of Girls
Aloud, Tina O’Brien and
Samia Ghadie wheneve
they face the red carpet.

Famed for their glamorous
dresses, the brand's
online portal has been
essential to its growth
in allowing customers to
make purchases from the
collection online, as well
as order special made
to measure bespoke items.

Fudge have been tasked
with totally redeveloping
the site, to bring it up to
date, and take the brand

to the next level in terms
of look and feel as well
as functionality.

Nikki Proctor from Gorgeous
Couture commented on the
appointment:

"We are looking forward
to working with the Fudge
team who have already
demonstrated their creativity
and ability in this field.

It is essential to our brand
to have a fabulous online
presence and we are
already well on the way
to seeing that happen."

David Eccles, Managing
Directory of Fudge
commented:

“It is fantastic to be working
with such a high profile,
Manchester born brand.
Online designer retail is
fiercely competitive, and

With clients that include
The BBC, The Red Cross,
Friends Of The Earth and
The Tate, The Way Ahead
Group have very quickly
become one of the UK's
leading providers of
personal and psychological
development to people
within the public and
third sectors.

As part of the groups
growth strategy they
have appointed Fudge
to work with them on
both their on and offline
marketing activity.

Duncan Fraser the groups Managing Director said:

"Although Fudge had
extensive experience of
working within the Public
and Third Sectors one
of the main reasons for
their appointment was
their absolute commitment
to produce work that was
different but not for
different sake.

We have an absolute
passion for what we do
and it was important for
us to be moving forward
with a company who
who shared that passion
for what they did.”

As our clients invest more and
more in digital we thought it
was only right that we should!

We are currently in the middle
of expanding the studio to
accommodate our growing,
award-winning digital team.

The studio is due for
completion early '08 and we
are currently on the look out
for some talented folk to help
fill it. Check out our jobs page
for some more information.

We were delighted today
to receive our Investor
in People (IIP) standard.

In an industry where the
people that work for you
are your greatest assets
(IIP) was clearly something
that we had to aspire to.

By working towards the
standard we have established
a framework to help us find
the most suitable means of achieving success
through our employees
and as a result we are
already seeing the benefits.

Rochdale Boroughwide
Housing (RBH) is a not for
profit company which is
responsible for managing
council homes on behalf
of Rochdale Council.

RBH have appointed
Fudge to carry out a review
of their current brand and
associated assets.

The work will include
a review of the current
RBH logo mark, strapline
and how the brand is
communicated visually
across all forms of
communication.

Soho is the most exciting
of London's villages.
Home to over 4,000
residents, it is the centre of
the British film and theatre
business and many historic
restaurants and pubs.

Bordered by Oxford Street,
Regent Street, Shaftesbury
Avenue and Charing Cross
Road, Soho has a thriving
night scene. Newcomers
to the area invariably see
it as a clubbing and
drinking venue, but there
is much more to the area.

The aim of the Soho action
plan is to help the area
achieve its full potential.

and at the same
time preserve Soho's
unique character

In 2006 the council
consulted on the draft
Soho Action Plan. This
was written with the help
of the Soho Contact
Group - a group of
representatives from
the local Soho community.
It sets out a shared vision
for the area's future.

Now approved by the
cabinet The Soho Action
Plan will aim to deliver
over 80 initiatives,
including the regeneration
of Berwick Street, Ham

First Ethical are an award
-winning team of Chartered
Accountants, Tax Advisers,
Lawyers and Trust
Specialists with offices
throughout the UK.

Fudge has been appointed
to carry out a review of the
existing First Ethical brand,
sub-brands and marketing
collateral which will
include both off and
online channels.

David Eccles, Managing
Director of Fudge, quotes:

"Having experience
working in the financial
sector will definitely
stand us in good stead,
however ethical finance
is a different market
all together.

We have the opportunity
to help First Ethical take
an even bigger share in
this rapidly expanding
sector and are looking
forward to helping them
do just that."

Fudge are to collaborate
again with Area 17 the
New York and Paris based
interactive agency on a
UNESCO funded project,
Design 21.

Design 21 is a social
design network who's
mission is to inspire social
activism through design.

They connect people
who want to explore ways
design can positively
impact our many worlds,
and whowant to create
change here and now.

Fudge will support Area 17
on the front end development
of the Design 21 social
network website which will
be the organisations main
communication channel.

The site will be a portal for
socially conscious designers,
non-profit individuals or
organizations who believe
social change can
happen through design.

Fudge is to develop a new
brand identity for Manchester
Digital as part of a new
stage of development and
growth for the organisation.

Manchester Digital is
the independent trade
association for the
thriving ICT and new
media industries in the
North West of England.
The association's aim
is to actively promote
Manchester's growing digital
business sector as a centre
of excellence, influence
and innovation, as well as
attract business and inward
investment from the UK
and worldwide.

David Adams comments:
"It was felt that as an
organisation, Manchester
Digital had come of age.
Certainly as the association
tasked with representing
and promoting what is
arguably the most influential
and innovative creative and
digital hub in the UK, it was
thought appropriate to both
re-position the brand and
develop a new brand identity
that would reflect the values
and aspirations of the
association as well as those
of the industries and region
it represents, as we move
into what is a very exciting
and challenging time for
the North West

As part of their nationwide
expansion program, Vincent's
solicitors have asked fudge
to carry out a review of their
current brand position, identity
and associated assets.

Fudge were appointed without
pitch and will begin work on
the project early June with
initial rollout due in July.

Charles Topham are
recognised as one of the
countries leading property
developers and are noted
in particular for their chosen
locations, specification,
design and construction.

The company is the driving
force behind some of the
North West's most innovative
design and build projects
and have appointed Fudge
to work with their in house

marketing department
on the phase two launch
of their Deakins Park
residential development.

Work will cover both on
and offline channels with
an expected launch date
of mid May.

The Big Chip Awards
Now in their 9th successful
year are the biggest digital
awards outside London.

With 26 Awards covering
everything digital from on-line
marketing to TV animation
pay tribute to the best that
the industry has to offer.

We have been nominated
for the work carried out
for Bury Grammar Schools
Boys in one the most fiercely
contended categories - best
use of visual design.

The awards take place on
the Thursday 24 May at New
Century Hall in Manchester.

view
BGS Boys
Rags to Bitches

Who's the Dadi!
We received word today
that we have been nominated
(again might I add), alongside
stiff competition, for our
work on bgsboys.co.uk and
rags-to-bitches.co.uk in the
Best Use Of Visual Design
category at the Drum Awards
for Digital Industries.

The awards are held in
Glasgow on the 28th June.

Bolton Primary Care Trust
has recently entered into a
Local Area Agreement (LAA)
with Central Government
based on shared priorities
that have been identified
relating to the health and
wellbeing of the people
of Bolton.

The LAA will look to develop
specific health action plans
and provide a structure
to bring together Bolton
residents with primary care
and partner agencies in an
effort to develop new solutions
to local health issues.

Fudge will work alongside
Bolton PCT in communicating
the issues identified in the
LAA's action plan with initial
application due early June.

Kitty Cooper English
Originals, the London based
company are producers
of ethically made women's
footwear and offer retailers
the opportunity to have
a range of shoes custom
designed to their specific
requirements based on
predictions of future trends.

Each pair of shoe's are
individual and are hand
made in London from
recycled vintage fabrics
(1930s to 1960s)
and vegetable-tanned,
chromium-free leather.

Managing director and
designer Kitty Cooper says
it was very important for
us to find a company that

not only excelled at what
they did but would also
fit with us as a company.

Our initial thought was
to split the off and online
activities between two
agencies but after meeting
with Fudge and seeing
what they did we decided
to appoint them to look
after everything.

Fudge will be retained to
work on all on and offline
activities with initial work
being the re-evaluation
of both the brand and
marketing strategy.

Harrison's the estate agents
and valuers have appointed
Fudge to carry out and
implement a strategic brand
review across their entire
business as the company
prepares to expand their
existing portfolio into the
lettings and management
sector.

Initial rollout is planned for
the first quarter of 2007.

Faith in Nature, one of the
UK's leading producers of
ethical cosmetic products
have given Fudge the brief
of carrying out a strategic
brand review of the
companies business
to business and business
to consumer activities.

Work has already begun
with research being conducted
into how the companies brand is currently perceived within the
market place by both the retailer
and consumer.

Fudge will also be retained
to work with the findings
of the brand review in the
development of the brand and
then all its future application.

Accenture the global consulting,
technology and outsourcing
company has appointed Fudge
to work with them on a change implementation programme
for United Utilities.

When United Utilities decided
that dramatic improvements
in operating efficiency were
needed within their UK
call centres they appointed
Accenture to help them
address this.

With the brief of "raising
performance to new
heights" Fudge will be
working with Accenture
on ways of communicating
and implementing this.

Realtime UK, a North West
based company who produce
computer-generated 3D
imagery and animations
for companies including
Rolls Royce; BAE Systems;
Ingersoll Rand, Sony, and
ITV have today appointed
Fudge to review their
online presence.

Work on the project will begin
immediately with the brief to
Fudge being to re-evaluate
their online presence and
to then help them "trial and
explore" methods in which
it can target its current and
future audience.

Bolton and Salford council
in association with Bury;
Manchester; Oldham;
Rochdale; Stockport;
Tameside; Trafford and
Wigan council, today
appointed Fudge to consult
on the identity for a
Sub-regional Choice-Based
Lettings scheme that is to be
launched in 2007 throughout
Greater Manchester.

With the vision of creating
sustainable, diverse and
mixed communities through
simplicity of access and
choice across the region
the schemewill give
council tenants, potential

council tenants, residents
and occupiers of others forms
of tenure the opportunity
to move homes between
the Greater Manchester
local authority areas
more easily, with a pool
of properties available for
which they will be able to
apply for occupancy.

Initial consultation will begin
in January 2007 with an
expected launch date of
April 2007. The new brand
will be marketed both on and
off-line and will be adopted
across all participating local
authorities within the Greater
Manchester area.

After an initial collaboration
with Area 17's New York
and Paris offices providing
technical development services
for US music promoter Giant
Step we were today retained
to work alongside them once
again for an online project
for Good Magazine.

Good Magazine (version 2.0),
launched mid-December,
extends the initial editorial
content by allowing users to
contribute to the site through
community and blogging tools.

Our roll will to be to provide
front-end development and
is expected to be an ongoing
partnership during the constant
evolution of the site.

www.goodmagazine.com

The Direct Marketing
Association (DMA) is Europe's
largest trade association in
the marketing and communications sector.

The DMA was formed following
the merger of various like
minded trade bodies, forming
a single voice to protect
the direct marketing industry
from legislative threats
and promote its development.

In February 2007 Fudge was
appointed DMA North's sole
creative partner for the next
12 months.