Creatively
Paul Arden was executive
creative director of Saatchi
and Saatchi when they were
recreating British advertising. Today he is a best selling
author producing books
that take about ten minutes
to read, but contain a lifetime
of wisdom. His first book
is entitled "It's not how good
you are, it's how good you
want to be".
This expresses perfectly
our approach to our creative
product. However good it
is today we want it to be as
good as it can possibly be
and then some.
Technically
Bill Shankly once said
"It's not a question of life
and death, it's far more
important than that".
This attitude completely
sums up our dedication
to our digital work.
Our creatives frequently
come up with ideas for sites
and some techies would
say 'It can't be done'.
We say 'How could it be
done?' and then spend all
of our waking hours making
it happen.
Emotionally
What seperates agencies?
The answer, in a word,
is emotion. Some call
it passion, others call it
commitment. But whatever
you call it, it means caring
as much about your client's
business as they do.
At Fudge we are emotionally
involved with each and
every client. If things don't
go perfectly, we take it
personally. So we make
sure they do.
Clients
Our clients and industry experience include:
Awards
Fresh awards 2008
Freshest public
sector service
Creative Times
www.creativetimes.co.uk
Winner
Freshest digital
design operation
Fudge
www.fudgestudios.com
Finalist
Freshest digital
young professional
Phil Jeffs
Highly commended
Roses design awards 2008
Corporate identity
Ark - Winner/silver
Dadi Awards 2008
Best use of visual design
Kitty Cooper
www.kitty-cooper.co.uk
Winner
Big Chip Awards 2008
Best use of visual design
Fudge
www.fudgestudios.com
Nomination
Kitty Cooper
www.kitty-cooper.co.uk
Winner
Dadi Awards 2007
Best use of visual design
Bury Grammar Schools
www.bgsboys.co.uk
Nomination
Rags to Bitches
www.rags-to-bitches.co.uk
Nomination
Fresh awards 2007
Digital media/Best
consumer website
Bury Grammar Schools
www.bgsboys.co.uk
Nomination
Bug Chip Awards 2006
Peter Savile Manchester
Original Modern Digital
Award 2006
www.pennfootwear.co.uk
Winner
Best use of visual design
www.rags-to-bitches.co.uk
Special commendation
Fresh Awards 2005
Promotional literature
Manchester City F.C.
Blue Print
Nomination
Annual report
William Hare
Nomination
Corporate literature
Turkington Industries
employee handbook
Nomination
Corporate identity
Bolton Market
Nomination
Corporate identity
NHS Think
Nomination