Fudge - A Marketing Communications Company
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Blood, Sweat and Tears - It's what we put into every job.
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Blood, Sweat and Tears recieves praise and criticism - in equal measure!.
Blood, Sweat and Tears is the culmination of a year-long intensive business review, which examined our culture, values and future direction.
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Dave Eccles, Fudge's
MD explains; "Blood, Sweat
and Tears is a powerful
representation of who we
are creatively, technically
and emotionally.The business review was
a lengthy procedure, and
we have begun a process
of modifying our internal
processes, and systems
to support the business
objectives that we have
set following the review.The DM is the outwardly
facing aspect of what
resulted from the review.""The creative interpretation
may not be to everyone's
taste, but it represents what
we are, and more importantly
where we are going…""Something we all, are
absolutely passionate about".We are presently distributing
our DM, which is essentially
a simulated 'Blood, Sweat and
Tears' stained t-shirt housed
in a presentation box, to current
and prospective clients.
News
Who is Fudge?
Creatively
Paul Arden was executive
creative director of Saatchi
and Saatchi when they were
recreating British advertising. Today he is a best selling
author producing books
that take about ten minutes
to read, but contain a lifetime
of wisdom. His first book
is entitled "It's not how good
you are, it's how good you
want to be".
This expresses perfectly
our approach to our creative
product. However good it
is today we want it to be as
good as it can possibly be
and then some.
Technically
Bill Shankly once said
"It's not a question of life
and death, it's far more
important than that".
This attitude completely
sums up our dedication
to our digital work.
Our creatives frequently
come up with ideas for sites
and some techies would
say 'It can't be done'.
We say 'How could it be
done?' and then spend all
of our waking hours making
it happen.
Emotionally
What seperates agencies?
The answer, in a word,
is emotion. Some call
it passion, others call it
commitment. But whatever
you call it, it means caring
as much about your client's
business as they do.
At Fudge we are emotionally
involved with each and
every client. If things don't
go perfectly, we take it
personally. So we make
sure they do.
